Comments on: E-newsletters http://www.solicitorsonlineblog.co.uk/2009/06/09/e-newsletters/ Musings from an online lawyer Sat, 28 Jan 2012 14:08:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tessa Shepperson http://www.solicitorsonlineblog.co.uk/2009/06/09/e-newsletters/comment-page-1/#comment-6 Tessa Shepperson Sun, 13 Dec 2009 22:27:37 +0000 http://79.170.44.116/solicitorsonlineblog.co.uk/?p=43#comment-6 Maybe being in a rural area your clients are more likely to know you or members of your staff personally and are therefore more likely to read it. Generally I think newsletters from solicitors firms have a bit of an edge as people like to think that they are getting legal information for free! And yes, I think doing your own content is definitely a bonus, if you can get people to do it. Things have moved on a bit with me since I wrote this post - I now use Constant Contact to deal with the mailings which helps a lot and there are far less bouncebacks. Maybe being in a rural area your clients are more likely to know you or members of your staff personally and are therefore more likely to read it.

Generally I think newsletters from solicitors firms have a bit of an edge as people like to think that they are getting legal information for free! And yes, I think doing your own content is definitely a bonus, if you can get people to do it.

Things have moved on a bit with me since I wrote this post – I now use Constant Contact to deal with the mailings which helps a lot and there are far less bouncebacks.

]]> By: Enfranchisement Solicitor http://www.solicitorsonlineblog.co.uk/2009/06/09/e-newsletters/comment-page-1/#comment-4 Enfranchisement Solicitor Sun, 13 Dec 2009 14:06:35 +0000 http://79.170.44.116/solicitorsonlineblog.co.uk/?p=43#comment-4 I agree entirely with you that e-mail newsletters are a very powerful tool. We have been sending them out, on a broadly monthly basis, for a couple of years now. Although my law firm operates a number of niche areas, our newsletter is a general one. Despite being a small to medium-sized solicitors firm in a rural area, we have just under 1000 people opening our e-mail newsletter every month -- with opening rates of approximately 15 -- 20%. I'm sure that specialist newsletters can be highly effective -- but so can more general ones. It's all down to a question of content- we don't buy in our newsletter content but write it ourselves, making it interesting and informative and clients and prospects seem to love it. I agree entirely with you that e-mail newsletters are a very powerful tool. We have been sending them out, on a broadly monthly basis, for a couple of years now. Although my law firm operates a number of niche areas, our newsletter is a general one. Despite being a small to medium-sized solicitors firm in a rural area, we have just under 1000 people opening our e-mail newsletter every month — with opening rates of approximately 15 — 20%. I’m sure that specialist newsletters can be highly effective — but so can more general ones. It’s all down to a question of content- we don’t buy in our newsletter content but write it ourselves, making it interesting and informative and clients and prospects seem to love it.

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