Lawyers are often disdainful about social media, and don’t want to bother with it. “Whats the point” they say, “I’m not interested in knowing what people had for breakfast (twitter) or having connections with people or ‘friends’ I have never met (facebook, Linkedin, Ecademy etc).
Well if you have a web-site there is a very good reason. Search engines. There is not much point in having a web-site if no-one ever sees it. And most people find web-sites nowadays via the search engines, mainly Google.
For example, web-site statistics for my Landlord-Law site show that about three quarters of visitors found it via Google. However, to get Google to recognise your site and put it on the first page of that search report (most people only ever look at the first two or three pages at most) you need to have lots of good quality links going to your site. This is because Google will place more weight on a link from a popular site (such as the BBC site) than a link from a small web-site no-one ever sees.
Social media links are good therefore because they are high ranking links and if the search engine spiders and bots find your site linked from there, it will get higher placements on Google searches.
Question answered! But see also Part 2 (to be continued …)
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